Crestline is a family-owned wine importer that had outgrown its original identity. Twenty years in business, but a brand that no longer reflected the depth of their portfolio or the trust they'd built with sommeliers across the country.

The rebrand centered on heritage without nostalgia. We retained key brand equities — a specific shade of deep green, the founder's signature — and recontextualized them within a modern, confident system. New packaging design, website, and sales collateral followed, all unified by the same restrained visual logic.